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B2B Blog

Five ways to make the most of B2B user data

Jeff Herrera| Digitalist Magazine by SAP | March 22, 2017 How can your business transform all that digital activity into actionable insight? Here are 5 strategies for maximally leveraging consumer data from your website. Centralise data.Start by integrating all of a customer’s product preferences and purchase history...

Jeff Herrera| Digitalist Magaz...

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March 22, 2017
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Blog Customer experience

The Digital Future of Retail

Chong Mock Seng | Digitalist Magazine by SAP | March 15, 2017 Some interesting examples of new business models and how retailers are engaging better with customers. Zara - with its new online store for Singapore. Indonesia’s PT Matahari Department Store also dove into e-commerce with the launch of MatahariStore.com, which...

Chong Mock Seng | Digitalist M...

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March 15, 2017
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Blog Boards

Change across the board: Why boards need to digitally evolve

Jodie Sangster | CMO | March 10, 2017 A great synopsis of the ‘digital’ challenges facing boards. Digital transformation has fundamentally altered the way that executive management should be shaping company strategy, performance and future financial success. Transformation is also widespread across Australian industry. A recent study...

Jodie Sangster | CMO | March 1...

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March 10, 2017
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B2C Blog

The new battleground for marketing-led growth

By David Court, Dave Elzinga, Bo Finneman, and Jesko Perrey | McKinsey Quarterly, February 2017 Over 87% of consumers now shop around; loyalty is more elusive that ever. Although there has been significant growth in the number of loyalty program members in the past two years,...

By David Court, Dave Elzinga, ...

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February 28, 2017
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Blog Strategy

The people power of transformations

McKinsey, February 2017 Some interesting research which highlights that the CEO needs to lead transformation and must get employees buy-in at all levels to be successful. The CEO needs to clearly articulate the vision and actively communicate and engage their staff. Read more...

McKinsey, February 2017 Som...

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February 28, 2017
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