“We engaged Judy to assist us with a significant piece of work, which culminated in the City of Casey and Cardinia Shire Council’s securing a substantial LaunchVic government grant to build a ‘place-based’ startup eco-system in our area. Judy is a member of The INNovation Crowd working party and has been instrumental in helping us develop the funding proposal, a comprehensive business plan and roadmap, as well as facilitating a very successful community engagement workshop.

We couldn’t have asked for a more practical, intuitive and energetic professional who came with such a wealth of experience, knowledge and connections in the business startup environment. Her teamwork, tenacity and strategic thinking has been very much appreciated.

After our experience with Judy, and her impeccable credentials, it was only natural that we put her forward as a lead judge in our Casey Cardinia Business Awards.”

Lydia Ropiha | Senior Economic Development Officer City of Casey |

“Since joining the C31 Advisory Board Judy has been a significant source of practical and strategic support as the organisation transforms from traditional to digital media. A key pillar of the digital transition is the development of brand funded digital content and Judy has been instrumental in connecting us with decision makers that has enabled us to secure sponsors and distribution partners for content across a range of industry verticals.

Matthew Field | Chief Executive Officer | Channel 31 Community Television |

“Judy reviewed Tennis’ Participation systems strategy and has worked with me to develop and reshape the program objectives and KPIs to be more customer centric. She also provided wise guidance and counsel on project governance.

Judy helped facilitate several Customer Journey Mapping workshops, which have proven to be extremely valuable and her insight of the tennis landscape was an added bonus. Judy also provided a customer gap analysis and review of some of our participation journeys.

Judy’s digital, technology and unwaivering customer focus was refreshing and valued by the teams. She is professional, supportive, thought provoking, insightful and a pleasure to work with.”

Karen Clydesdale | Head of Customer Experience | Tennis

“We were very fortunate to have Judy speak at our networking event about digital transformation and the impact it has on a customer’s experience, from initial contact through to closing a sale and beyond.

Judy’s presentation had a huge impact on us all and made us reflect on how we manage our customer’s journey.

I highly recommend getting her to speak to your business group or to attend one of her presentations.”

Amanda Wright | Local Director | BforB Australia |

“Judy has been my mentor since the beginning of 2017 and has recently stepped up to be my Company’s Advisor (a data tech business helping video game developers improve monetisation). Judy has supported me along the way, but most critically she called back that all-important customer focus, when I needed it the most. Judy’s experience developing a tech company cannot be underestimated, with her operational experience I’m confident we’ll have a solid operational plan in place in the near future.”

Christina Chen | Founder and Managing Director |

“In a few short hours Judy was able to provide me with clarity about where to from here for my gender diversity consulting business. My business has been operating for 18 months and reached a critical juncture which I needed help with. By using clever and astute questioning techniques as well as drawing on her significant experience, Judy was able to challenge my strategy, rework it and provide practical advice as to immediate and mid-term next steps. Having an expert like Judy who has an impeccable track record, who can critically assess your business is absolute gold.”

Michelle Redfern | Advancing Women in Business &

“What can I do to help?” are simple but powerful words regularly used by Judy.  She understands what questions to ask and knows how to connect people with people!  Judy understands that people are the critical ingredient to success and if we join with like-minded people, amazing things can happen.

Judy connected us with Channel 31 which has resulted in unexpected, exciting and innovative outcomes.

She is an incredibly talented and authentic professional who truly makes a difference.  It is exciting to see what can and will happen.

Mary Scott | National Manager Volunteering  | Vision Australia |

“We completed many activities to get Platinum Facilities Management (FM) up and running but none more important than our digital strategy.

I’d like to thank Judy for the magic that she weaved in such a short time, a great job well done.”

Steve Taylor | Managing Director | Platinum FM |

“I have worked with Judy on strategy and product development a couple of times. She helps you take it to the next level and clarify all those hidden issues. From the strategic to features to competitive differentiation, Judy will test you and always consider the customer’s journey to enhance your vision/product. Judy has relevant experiences to share and tools to help bring your ideas to reality. I can’t wait to work with Judy again as I know that when I do my initial ideas are even better!”

David McLeod

“Judy is a thought-leader in technology disruption, strategy and impact. Working with Judy on my brand, book and business concepts has given me the confidence and skills necessary to deliver a powerful and consistent brand and strategy. Judy is an industry guru with experience at start-up, micro-business and big corporate levels which gives her a unique position to provide the guidance necessary to up-level a business no matter what stage they’re at. Judy is the secret weapon you want on your side, now!”

Beatrice Crocker | Author – I’m Ready Now! A guide to getting a