The 2018-2019 State of Digital Transformation
By Brian Solis | Altimeter, a Prophet company | 10 January, 2019
Key insights include:
- Understanding evolving customer behaviours and preferences moved into the second spot in the list of top drivers of digital transformation (a 29% increase from last year).
- CEOs are notably taking a more proactive role in digital transformation leadership (23%).
- 57% of companies report CX as a long-term priority, an increase of 21%.