By Brian Solis | Altimeter, a Prophet company | 10 January, 2019

Key insights include:

• Understanding evolving customer behaviours and preferences moved into the second spot in the list of top drivers of digital transformation (a 29% increase from last year).
• CEOs are notably taking a more proactive role in digital transformation leadership (23%).
• 57% of companies report CX as a long-term priority, an increase of 21%.

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