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B2B Blog

Five ways to make the most of B2B user data

Jeff Herrera| Digitalist Magazine by SAP | March 22, 2017 How can your business transform all that digital activity into actionable insight? Here are 5 strategies for maximally leveraging consumer data from your website. Centralise data.Start by integrating all of a customer’s product preferences and purchase history...

Jeff Herrera| Digitalist Magaz...

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March 22, 2017
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B2B Blog

Measuring B2B digital gap

Liz Harrison, Candace Lun Plotkin, and Jennifer Stanley - McKinsey, January 2017 B2B companies are behind B2C companies. Only 10 percent see digital as one of their top three investment priorities, about half the average for B2C companies. Fewer than 24 percent of executives understand how...

Liz Harrison, Candace Lun Plot...

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January 31, 2017
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B2B Blog

Bringing The Customer Experience Into The Enterprise

Rick Knowles – Digitalist magazine (SAP), January 23, 2017 Digital is more than just a technology; it’s a new way of operating your business. A recent report by outlines four areas where contexual mobile apps could be used to transform your business: Business to consumer (B2C): Provide the...

Rick Knowles – Digitalist ma...

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January 23, 2017
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B2B Blog

Improving B2B customer experience

Nicolas Maechler, Sanjeev Sahni, and Martine van Oostrum - McKinsey, March 2016 A customer-centric mind-set is just as critical in the B2B space. Customer-experience leaders in B2B settings have on average higher margins than their competitors; higher client-satisfaction scores, reductions of 10 to 20 percent in...

Nicolas Maechler, Sanjeev Sahn...

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March 31, 2016
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