Bringing The Customer Experience Into The Enterprise
Rick Knowles – Digitalist magazine (SAP), January 23, 2017
Digital is more than just a technology; it’s a new way of operating your business.
A recent report by outlines four areas where contexual mobile apps could be used to transform your business:
- Business to consumer (B2C): Provide the right information, services, or offers to consumers at the right time.
- Business to employee (B2E): Use real-time access to the right contextual information to perform efficiently and effectively at work.
- Business to partners (B2P): Provide the right information and services to build a viable business ecosystem between companies.
- Things to Things (T2T) or Things to People (T2P): Provide the right information …. to individuals via a connected device.