Bringing The Customer Experience Into The Enterprise

Rick Knowles – Digitalist magazine (SAP), January 23, 2017

Digital is more than just a technology; it’s a new way of operating your business.

A recent report by outlines four areas where contexual mobile apps could be used to transform your business:

  • Business to consumer (B2C): Provide the right information, services, or offers to consumers at the right time.
  • Business to employee (B2E): Use real-time access to the right contextual information to perform efficiently and effectively at work.
  • Business to partners (B2P): Provide the right information and services to build a viable business ecosystem between companies.
  • Things to Things (T2T) or Things to People (T2P): Provide the right information …. to individuals via a connected device.

Read more

No Comments

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.