>“Get closer than ever to your customers. So close in fact that you tell them what they need well before they realise it themselves.” Steve Jobs

>“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” Ross Perot, Founder of Electronic Data Systems and Perot Systems

 > “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” Sam Walton, Founder of Walmart

> “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” John Russell, President of Harley Davidson

>“Unless you have 100% customer satisfaction, you must improve.” Horst Schultze, ex-Ritz Carlton

> “If I had asked people what they wanted, they would have said faster horses.” Henry Ford

> “Lots of people get all hung up on what is changing in the world. I focus on what isn’t going to change. No customer will ever say I wish your products were more expensive, delivered slowly and wasn’t world class.”  Jeff Bezos, CEO Amazon