From disrupted to disruptor: Reinventing your business by transforming the core

By Peter Dahlström, Liz Ericson, Somesh Khanna, and Jürgen Meffert | McKinsey, February 2017

Thought provoking, challenging the concept of reinvention. Companies must be open to radical reinvention to find new, significant, and sustainable sources of revenue. Reinvention is a rethinking of the business itself.

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