Measuring B2B digital gap
Liz Harrison, Candace Lun Plotkin, and Jennifer Stanley – McKinsey, January 2017
B2B companies are behind B2C companies. Only 10 percent see digital as one of their top three investment priorities, about half the average for B2C companies. Fewer than 24 percent of executives understand how their industries are being disrupted by digital. And in the critical customer-facing area of mobile, only 6 percent of B2B companies have a mobile strategy, compared with 30 percent of B2C companies.