Uncategorised Archives | Judy Pridmore

Startup unicorn Canva’s pitch decks

Canva's Co-founder and CEO Melanie Perkins | 19 January 2018 I love reading through old pitch decks and how their founders evolved along their journey. Melanie’s (Canva co-founder) frank account published by Smart Company is a beauty. It includes Canva’s pitch decks from 2008, 2011, 2012...

Canva's Co-found...

January 19, 2018

Blog Customer experience Uncategorised

Transforming operations management for a digital world

Albert Bollard, Alex Singla, Rohit Sood, and Jasper van Ouwerkerk | McKinsey | October 2016 Organizations investing in human and digital capabilities can start by asking themselves several critical questions: Do we really understand how customers interact with us now, and how they want to in...

Albert Bollard, Alex Singla, R...

October 10, 2016

Blog Customer experience Uncategorised

The CEO guide to customer experience

Executive Briefing | McKinsey| August 2016 A must read article which reinforces the difference between customer touch points and customer journeys and why we must understand the end-to-end customer journey. Customer journeys are significantly more strongly correlated with business outcomes than are touchpoints. Armed with advanced analytics, customer-experience leaders...

Executive Briefing | McKinsey|...

August 23, 2016

Startup unicorn Canva’s pitch decks

Transforming operations management for a digital world

The CEO guide to customer experience

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